SEO Services Cost: A Guide for Small Businesses

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SEO Services Cost: A Guide for Small Businesses

Guess what? By 2022, only 47% of small outfits decided to dive into search engine marketing. If you’re peeking into the SEO world, curious about boosting your digital presence without breaking the bank, you’re playing a smarter game than half the market. Kudos to you!

This guide will explore the factors that influence SEO pricing models, what to consider for an SEO budget, and the expectations for working with SEO professionals, whether an SEO consultant or an SEO agency. 

By understanding all aspects of SEO services cost, you can ensure your business stays competitive in search engine results pages (SERPs) while maximizing valuable traffic from potential customers.

What Are The Factors That Influence SEO Pricing?

What Are The Factors That Influence SEO Pricing?​

Several factors influence the cost of SEO services, including your company size and the overall value SEO professionals provide. Therefore, it’s essential to consider these elements when determining your SEO budget for an effective SEO strategy in 2023.

Your Company Size

The size of your business can significantly influence the amount you need to spend on SEO services. For example, a small business with a smaller online presence will require less upfront and ongoing work than a plumbing company behemoth operating in over a dozen cities with hundreds of web pages.

Your Industry Competition

You should also factor in the type of industry your company resides in. Industry competition also affects pricing; highly competitive industries require higher investments to achieve better search rankings. Why? Numerous sites are targeting the exact keywords. You’ll pay someone to scale your presence and knock the competition down. 

What Are The Average Costs of SEO Services?

Realizing the cost of ongoing SEO work is essential for small businesses that want to make sound investments. Generally, companies can expect to pay between $500 and $10,000 monthly for comprehensive SEO packages or $100-$300 per hour for consulting services. 

These costs vary depending on factors such as the level of expertise required and your specific business needs. There are two types of SEO companies: SEO consultants and SEO agencies. Agencies have SEO costs based on monthly packages, and consultants usually have hourly rates. 

Monthly Packages for SEO Agencies

Different service levels come with varying SEO prices. For instance, basic SEO packages may start at around $1,000 monthly, while more advanced plans could go up to $5,000 monthly or even higher. 

When selecting an SEO package, assessing the features included and how they can support your business objectives is essential. Here are some examples of SEO services packages to help you:

  • Basic Packages: Ideal for small businesses seeking fundamental optimization techniques and keyword research.
  • Mid-level Packages: Suitable for growing companies that require additional strategies like content marketing and social media management.

Premium Packages: Designed for large enterprises needing comprehensive solutions encompassing technical SEO audits, competitor analysis, and ongoing support from dedicated account managers.

The Average Hourly Rates for Consultants

Suppose you prefer working with an individual consultant rather than opting into a full-service package from an agency. In that case, hourly rates typically range from $100-$300 per hour based on their experience level. Hiring a freelance consultant allows you greater flexibility in tailoring your approach but may not provide the same breadth of resources as partnering with a full-scale agency offering website builds or PPC services.

Ultimately, the cost of SEO services varies depending on the project type, so it’s important to select a service provider that provides pricing options tailored to your business objectives.

How To Know If An SEO Company Is Effective?

How To Know If An SEO Company Is Effective?

Rather than focusing solely on upfront costs, it’s crucial to assess the long-term value that different monthly SEO services provide. High-quality SEO campaigns generate lasting results over time, translating into increased website traffic and potential new customers for your business. 

Keep this factor in mind when comparing various SEO specialists and their offerings.

  • Affordability: Avoid agencies advertising ‘cheap SEO’ rates as they often deliver low-quality work or use black-hat techniques that harm your site’s reputation.
  • Sustainability: Look for reputable agencies, like JSB Digital Works, that offer sustainable growth through ethical practices rather than quick fixes or shortcuts.
  • Credibility: Research client testimonials and case studies before making a decision — genuine success stories indicate an agency’s expertise and reliability.

It’s essential to consider the factors influencing SEO pricing when choosing the best package for your small business. With this knowledge, we can now explore average costs for various levels of service and consultant rates.

What Does SEO Services Cost Include?

Search engine optimization is no longer as easy as throwing keywords in a post and seeing your organic traffic take off. The SEO field is more competitive than ever before, and as a small business, it’s important to stay ahead with the help of a professional or team that can help you. 

Here are some core things a solid SEO team, like the one here at JSB Digital Works provides:

They Check For Keyword Usage Throughout the Website 

To optimize your content for search engines, an SEO professional will include keywords in URLs, page titles, meta descriptions, and headings. They will incorporate keywords naturally within the body text to help improve rankings while maintaining readability for your audience. 

They will always conduct thorough keyword research to identify the best terms to target. Suppose they don’t, then ask about their SEO approach to content writing. 

They Provide Image Alt Attribute Optimization

Images play a significant role in enhancing user experience and engagement on websites. However, they also need proper optimization so search engines can better understand their context. One way to achieve this is by optimizing image alt attributes with descriptive text containing relevant keywords related to each visual element’s subject matter or purpose.

They Ensure Responsive Design Implementation

A responsive web design ensures your site looks great and functions optimally across devices such as desktops, tablets, or smartphones – making it more user-friendly overall. In addition, a responsive layout improves usability and positively impacts SEO performance since Google considers mobile-friendliness an essential ranking factor.

Ensuring your website is optimized for search engines by including these on-page elements can significantly enhance its visibility in SERPs. In addition, by prioritizing these elements, you’ll be well on your way to attracting more valuable traffic and potential customers to your business. 

On-page optimization techniques are essential for achieving higher rankings in search engine results pages, and fresh content is the key to sustaining these rankings. Therefore, examining new material’s impact on improving a website’s visibility requires examination.

Ready To Invest in Your Small Business Search Engine Optimization? Let's Chat!

At JSB Digital Works, we understand the importance of effective SEO strategies for businesses of all sizes. That’s why we offer a comprehensive range of digital marketing solutions at an affordable price point. Our team of experts can help improve your website’s traffic on Google through on-page optimization techniques like keyword usage throughout website components, image alt attribute optimization, and responsive design implementation. 

Fresh content creation also plays a significant role in enhancing search engine visibility. Contact us today to learn more about our SEO services and how we can help your business succeed online!


The cost of SEO services varies depending on factors such as company size, industry competition, and service level. On average, monthly pricing ranges from $500 to $10,000 or more, and consultant hourly rates can range between $100 and $300 per hour.

Yes, investing in professional SEO services is worthwhile because they provide long-term value by improving your website’s visibility on search engines like Google. This leads to increased organic traffic and new customers for your business.

SEO services require expertise in various areas, such as keyword research, content creation, technical optimization, link-building strategies, and analytics. The high cost reflects the time-consuming nature of these tasks, along with the specialized knowledge required to execute them effectively.

John Baek Vancouver SEO

About the Author

John Baek

CEO at JSB Digital Works. I help businesses to accelerate their growth by attracting more customers on Google. I’m a marketer who enjoys visiting new restaurants and traveling.

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